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4th Anniversary Celebration of AIGNER KIDS with JUNIOR LOOKBOOK in Malaysia

Updated: Apr 28




This year marks the 4th anniversary of AIGNER KIDS with JUNIOR LOOKBOOK in Malaysia.

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On 20th April 2019. a soft launch was held in Kuala Lumpur to commemorate this brand's presence.

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AIGNER KIDS is recognized as one of the top brands for affordable luxury kids fashion, the fastest growing segment of the market. The AIGNER KIDS collections have won many accolades for its exceptional baby range, innovative artworks and fancy outfits.

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With the fast rising prominence of AIGNER KIDS, the AIGNER logo has evolved into the iconic expression of blending classic and contemporary kids fashion. Prints and embroideries that reference faraway places and times meet clean forms and surfaces. Examples are dresses in which golden brocades with embroidered lions contrast with clear forms and pure colours, or finely drawn flower patterns on soft satins and semi-translucent fabrics. Similarly for boys, the classical blue front of shirts contrasts with richly decorated coats of arms on the sleeves.

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Another highlight of the season is the motive of an elegantly drawn ocelot head that seamlessly combines with the Aigner logo, and is taken up in several prints and rhinestone motives in the girls and babies collections. This underlines the contrast between the softness of furry fabrics and the intensity of bright colours, the metallic shine of foil prints and the sparkle of rhinestone applications. The subtle interplay of form and colour is also apparent in many variants of logo prints and applications, in particular with several creative re-interpretations of the brand name. For boys, the cross-over between the informality of casual jersey shirts and the formality of classical shirts is taken up in many innovative articles that transgress traditional boundaries and offer a new definition of the smart casual. AIGNER Kids continues to work as a pace setter for innovating such hybrid styles, including novel forms of using print and embroidery.

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The AIGNER KIDS layette line remains another well of innovation in terms of fabric design and styling and manages to supersede the extraordinary scope and creativity. AIGNER KIDS has come to re-define this segment of the market and to work as trendsetter for luxury baby wear, not least for many of the newborn baby accessories.

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AIGNER KIDS @ JUNIOR LOOKBOOK

Level 5, Pavilion Kuala Lumpur

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